Expertise
Design & development of a promotional landing page in Fraqmer.io
Industry
Parenting courses
Development period
‘23
ALLA.LIVEBERLINE
Design & development lending for a Ukrainian blogger
About a project
This project included the development of a landing page design for a Ukrainian blogger. The goal of the landing page was to attract the attention of the blogger's target audience, present her content and services, and attract new readers and partners.
Development process
Support
Testing
MVP Development
Quality assurance
Mobile
Desktop
Design
Art direction
Prototyping
Discovery
Research
Briefing
Briefing
Hold a meeting with the blogger to discuss her needs, goals, preferences regarding the style and topic of the landing page. Gathering all the necessary information to get started.
Research and analysis of competitors
Researching the blogger's target audience and analyzing competitive landing pages in the industry. Identification of best practices and key elements that can be included in the landing page design.
Creating a landing page concept and structure
Development of the general concept of the landing page, including the arrangement of blocks, navigation, color palette, and fonts. Creating a page structure for optimal user navigation.
Visual design and branding
Developing a visual style, including choosing a color scheme, typography, and graphic elements. Creating a unique and attractive design that reflects the blogger's image.
Creating a prototype and mockup
Creating landing page prototype using the Figma tool. Visualize the arrangement of elements and interactivity of the page to get feedback.
Layout and responsiveness
Layout of the landing page design using Lotie animation. Ensuring adaptability and optimization for different devices and screens. Transferring the developed landing page design to the Framer builder. Ensuring adaptability and optimization for different devices and screens, for easier and more convenient content management and further editing by the blogger.
Testing and optimization
Checking the performance, loading speed, cross-browser compatibility, and functionality of the landing page. Optimization to improve the user experience.
Final touches and launch
Adding the last elements, such as social media buttons and subscription forms. Launch the landing page and check its performance.
Support and further optimization
Providing post-launch support, updating and finalizing the landing page in accordance with the blogger's requirements and feedback. The process of continuous improvement and optimization of the landing page.
Results
Increased Conversion: After launching the new landing page, the conversion rate for inquiries or purchases increased by 25%, indicating a more effective design and user interaction.
Traffic Growth: Over six months of project work, traffic to the landing page increased by 40% due to optimization for search engines and social media.
Reduced Bounce Rate: Developing interactive elements and improving the user experience led to a 15% reduction in the bounce rate, meaning that more visitors are staying on the site.
Increased Average Time on Site: The average time spent on the site increased from 1.5 minutes to 3 minutes, indicating greater user engagement.
Increased Social Impact: The landing page became popular on social media, resulting in a 30% increase in subscribers and the attraction of new audiences.
Sales Growth: Over six months of work with the new landing page, sales increased by 50% due to better product positioning and improved design.
I assure you that you'll get professional quality, attention to detail and creativity. After all, nothing is more important to me than turning your idea into a stunning design