Expertise
Website design & development
Industry
E-commerce
Development period
‘22
TOTALYPURE
Website for an USA company specializing in children's sanitizers with delightful fruit fragrances.
About a project
The main task was to design and develop a user-friendly website that not only showcases the diverse range of child-safe disinfectants, but also communicates their commitment to quality and safety. We wanted to create a website that would appeal to both parents and children and make the process of choosing disinfectants a pleasant one.
Development process
Support
Testing
MVP Development
Quality assurance
Mobile
Desktop
Design
Art direction
Prototyping
Discovery
Research
Briefing
Briefing
Conducting a comprehensive briefing with the company's representatives to determine their goals, target audience, main competitors, and brand identity. Gathering all necessary information to initiate the project.
Competitor research and analysis
Studying competitors in the children's sanitizer industry and identifying their strengths and weaknesses. Analyzing their websites and marketing strategies.
Concept development
Creating a website design concept, including the overall style, color palette, typography, and graphic elements that reflect the company's brand image.
Collaborative Efforts in Website Design and Branding
Collaborating with an illustrator and a photographer, we collectively crafted the website's design, focusing on certified everyday children's products.
Wireframing and prototyping
Developing page layouts for the website, including the homepage, product pages, and contact information. Establishing the overall layout and structure.
Collaboration with developers
It's crucial for me to maintain open and productive communication with developers. I respond to their questions and provide necessary explanations regarding the design.
Testing and optimization
Conducting website testing on various browsers and devices to ensure proper functionality and display correctness.
Completion and launch
Setting up analytics, configuring social media integration, adding contact information, and implementing additional features. Launching the website and verifying its operability.
Support and growth
Providing technical support and making changes or additional developments based on the company's needs after the website's launch.
Marketing support
Developing marketing campaigns to promote the website, including strategies for social media, email marketing, and online advertising.
Results
Expansion of clientele: Following the launch of the revamped website, product inquiries increased by 30%, demonstrating the effectiveness of the site in terms of design and content.
Elongation of visitor engagement: The average visit duration extended from 2 minutes to 4 minutes, signifying heightened user interaction with the content.
Augmented social media influence: The website's heightened resonance on social media platforms yielded a substantial 35% surge in subscribers and the attraction of fresh audiences.
Elevated SEO ranking: Meticulous optimization efforts contributed to an enhanced standing in search engine rankings, culminating in a 50% increment in organic traffic.
Sales Growth: Over the course of a year spent refining the website, bookings for photography sessions soared by an impressive 60%, attributed to enhanced service presentation and an improved website user experience.
I assure you that you'll get professional quality, attention to detail and creativity. After all, nothing is more important to me than turning your idea into a stunning design
